The music video fantasy falls apart on purpose in this revealing clip where Josef Salvat and director Ollie Wolf point out and send-up all the stock elements you'd usually see in somethingmlike this.
Caviar London has appointed Ore Okonedo as the new Head of Music Videos. Ore will be working closely with Caviar’s long-standing Music Video Rep, Joceline Gabriel.
Ore's career in production began at Pixelloft. He then went on to Pulse, where he started producing and production managing music videos and documentaries working on projects such as Mary J Blige, Benjamin Clementine and Peace before joining Caviar in Mar 2015.
The surprise release is now clearly the preferred marketing/sales stunt: And if you're a superstar like Beyonce, it's damn effective. Same goes for Drake, who dropped If You’re Reading This, It’s Too Late on Friday and is already looking to sell over 500k copies in just a few days. Promotion?
"This more than just a minor hobby. In fact, this is a life. In fact, this is a family."
And this is more than a music video: It's a devilishly clever set-up that lulls you down a gritty, yet strangely dreamlike street thuggery, before hitting the country where we realize that we're getting sky high with one hell of a drug. And then, SNAP, we're back again, as the lines between filmmaker and actor, particpant and viewer, fantasy and reality, gravity and sanity.
Product Placement is so 2014. Branded content with top-notch celebs and production quality is 2015. Adidas starts it off right with this spot for their Originals line, focusing on musicians Pharrell Williams and Rita Ora, athletes David Beckham and Daniel Lillard, and those legendary three-striped Superstar sneaker that first inspired Run-D.M.C. nearly 30 years ago.
A tricky video boasting lots of in-camera effects that take you from a bed to outerspace and beyond... all without ever leaving the video set.
Henry Schofield, director: "we want it to feel a bit tongue in cheek, a bit unexpected"... So went the conversation at our first meeting and 10 days later I'm trying to keep a straight face as Mr. Barlow and Mr. Owen stroll onto set with ginger permed wigs, with Howard moments later looking like an uber-tanned auditionee for Towie.
Besides their every-take-perfect professionalism and their great ideas... I gotta say, the guys are super down to earth and up for not taking it too seriously. Needless to say it was a brilliant experience working with them.
In one shot we're going from studio, to bed, to cheerleaders, to bathroom to kitchen...etc. Some furrowed brows and maybe a moment to two of "will this work" self doubt, but with a dream team of Katie Dolan as EP, Alicia Farren producing, Mikey Hollywood on production design, Ashley Wallen killer-chroeographer and Ben Todd keeping an all seeing eye on aesthetic, we felt like an A-Team all ready to Macgyver like put it together.
If you've been in a meta mood in the wake of Capitol's clever "watch the video commissioners dance" video, then this video for Japan's I Don't Like Mondays is definitely for you. We're on a video set and the director knows something isn't working, so they put aside their RED camera and try some old-school options: 16mm film, Betacam and VHS. When none of that yields the desired results, we move on to fanciers tricks, like a GoPro Bullet Time rig, a Phantom slo-mo camera, drones, special dancing shows, green screen, mustaches and, when all else fails, nudity.
Alas, nothing works. Although the miniature horse is cute. And, this may be the most attractive crew you've ever seen on a set.
Here's a smart way to humanize Stromae, an International star on the verge of breaking America thanks to his stunning man or mannequin video "Papaoutai." Filmed in one-take, on VHS no less, at a party where Stromae updates Hot Jazz with his band and we catch snippets of stories as people evade or make eye-contact with the camera. And, as with all things shot on VHS: It was clearly recorded over something else.
Call it The Dentist Dilemma. Getting poked, prodded and worse? Terrible. Getting a halluinatory buzz from laughing gas? Awesome. Or frightening, as is the case in this Elliphant video.
Caviar, Los Angeles, has signed directing collective Oh Yeah Wow for representation in the US and Europe. The award-winning Australia based collective has created visually cutting-edge music videos for artists such as The Paper Kites, Bombay Bicycle Club, Slash and Aloe Blacc. Led by Darcy Prendergast and Seamus Spilsbury, the collective houses a diverse team of directors, animators, pyro technicians, designers, sculptors, and artists of the like.
This new video is more Sean Paul than Major Lazer, if you know what I mean, but there's still an unexpect culture clash as director Ruben Fleischer goes Kabuki.
Can South Korean dance troure Waveya and a booty music video get the kids to listen to classical music?
Say hello to Classical Comeback, a project that promises to resurrect the canon by matching masterworks with contemporary videos. It might sound ludicrous, but it kind of worked back in 1979 thanks to Bo Derek.
It's open source, so act fast before someone else grabs Bolero.
Skylar looks at a past life (her own, I'm assuming) and the accompanying demons captured in natural history dioramas in this b/w clip. Considering she's wearing a killer see-through dress and six-inch heels (I think), I'm pretty sure she's doing just fine now.
