Drake "Jungle" (Karim Huu Do, dir.)

The surprise release is now clearly the preferred marketing/sales stunt: And if you're a superstar like Beyonce, it's damn effective. Same goes for Drake, who dropped If You’re Reading This, It’s Too Late on Friday and is already looking to sell over 500k copies in just a few days. Promotion? Only this shortfilm "Jungle" — directed by Karim Huu Do, who has instantly rocketed to the top rung of interesting hip-hop directors thanks especially to his Last Night In Paris video — that traces the story of Drake from dreamer to champion.