Do What U Want (ArtPop x O2 spot)

Lady Gaga teams with O2 Mobile for ArtPop UK Launch

Do dogs dream of Lady Gaga and mylar balloons? And do subscribers to UK mobile company O2 and their O2 Tracks platform dream of hearing Lady Gaga's new album ArtPop a week early?

Consider it a smart refinement of the Jay Z x Samsung deal, which let one million Samsung users download his new new album for free...

Do What U Want (ArtPop x O2 spot)

Lady Gaga teams with O2 Mobile for ArtPop UK Launch

Juvenile "400 Degreez" (Diesel Filmz, dir.)

Judeline "mangata" (Nono & Rodrigo, dir.)

Foggieraw f/ Ari Lennox "Stay Awhile" (Foggieraw, dir.)

Lone Kodiak "Obvious States" (Sean Martine, dir.)

Teezo Touchdown, Juicy J, Cochise, Denzel Curry & Lil B "First Night" (Cole Bennett, dir.)

Sunnan "My Love For You" (Nicolina Knapp, dir.)

Fontaines D.C. "Starburster" (Aube Pierre, dir.)

MEEKZ "MINI ME'S" (KC Locke.x Meekz, dir.)

Future, Metro Boomin, Travis Scott, Playboi Carti "Type Shit" (Gunner Stahl, LouieKnows, dir.)

No Floor "Keep Time" (Dan Fromhart, dir.)

Tyler Goldchain "All On My Own" (Coral Ortiz, dir.)

Kate Hudson "Talk About Love" (Kimberly Stuckwisch, dir.)

The Dissonance Theory / Soda Cracker Jesus "Stories That I Get To Tell Today" (Soda Cracker Jesus, dir.)

Hana Vu "Hammer" (Henry Kaplan, dir.)

Maria Chiara Argirò "Light" (Raoul Paulet, dir.)

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Do What U Want (ArtPop x O2 spot)