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Lady Gaga teams with O2 Mobile for ArtPop UK Launch

By Steven Gottlieb on October 28, 2013 @ 12:50pm PDT | Comments (0)

Lady Gaga ARTPOP -- O2 TV ad

Do dogs dream of Lady Gaga and mylar balloons? And do subscribers to UK mobile company O2 and their O2 Tracks platform dream of hearing Lady Gaga's new album ArtPop a week early?

Consider it a smart refinement of the Jay Z x Samsung deal, which let one million Samsung users download his new new album for free... 

Lady Gaga
,
Artist
Do What U Want (ArtPop x O2 spot),
Song

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