"The Hardest Part" or How I Learned to Not Fear OpenAI’s Sora and Use It for Uniquely Creative Works. This video for Washed Out is billed as the first collaboration with an artist and filmmaker to be generated entirely utilizing this groundbreaking text to video technology.

Paul Trillo, director: “I had the seed of this video concept 10 years ago, where we do an infinite zoom of a couple's life over the course of many decades, but I have yet to attempt it because I figured it'd be too ambitious for a music video. While the technology is experimental and cutting-edge, I wanted to do something that also felt like a classic music video that would hold your attention no matter what tech was being used in the process. I was specifically interested in what makes Sora so unique. It offers something that couldn't quite be shot with a camera, nor could it be animated in 3D, it was something that could have only existed with this specific technology. The surreal and hallucinatory aspects of AI allow you to explore and discover new ideas that you would have never dreamed of.  Using AI to simply recreate reality is boring. I wasn't interested in capturing realism but something that felt hyperreal. The fluid blending and merging of different scenes feels more akin to how we move through dreams and the murkiness of memories. While some people feel this may be supplanting how things are made, I see this as supplementing ideas that could never have been made otherwise. Many artists in this industry are constantly compromising and negotiating their ideas with the reality of what can be made. This offers a glimpse at a future where music artists will be given the opportunity to dream bigger. An overreliance on this technique may become a crutch and it's important that we don't use this as the new standard of creation but another technique in the toolbelt."