"They Not Like Us" emerged as a big winner for last night's Grammy Awards, getting nods as
Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song, and the one category we really track, Best Music Video.
Winners: Dave Free & Kendrick Lamar, video directors; Jack Begert, Cornell Brown, Sam Canter, Jared Heinke, Jamie Rabineau & Anthony Saleh, video producers
Kendrick Lamar's Drake diss "Not Like Us" takes another step towards being the unifying West Coast anthem of the moment with a sprawling and free-spirited video that ends with the OVO owl in a cage.
Tarantino vibes, but all in an inspired high-caliber style that mixes live action, animation, some blood and gore (of course), sweet revenge, and a literally twisty ending surprise.
