This music video tie-in to Alicia Keys' Broadway musical Hell's Kitchen features the icon celebrating NYC vibes alongside the show's star Maleah Joi Moon.
Kajal, director: "Alicia and I wanted this to feel colorful, layered, and bright, just like a kaleidoscope. Having the ability to direct this in the apartment complex she grew up in made the story that much more genuine and intentional. I got to create with Alicia Keys, Maleah Moon, and the cast and crew in a way that felt playful - like we were all long-time homies just coming together for a good time. You could feel that sense of community all around. This was a love letter to Hell’s Kitchen and every single person involved had their hand in writing it."
Welcome to DJ Khaled's hospital, where the care may not be medically approved, but certainly seems to be effective. And for a larger dose of fun, check the extended cut.
It was all a dream... maybe, in this magical Roddy Rich that takes off with the discovery of a time-traveling Ferris Wheel and ends with an unexpected wake-up call.
Closed borders and COVID conditions aren't enough of a reason for DJ Khaled to not cajole Drake into makin an awesome video for their collaboration. It does, however, require him to call in a massive favor to get a suitably big Popstar to play his role in this twisty comedic video directed by Julien Christian Lutz pka Director X.
A post-modern excursion where Drake is aware of trying mash-up a Taye Diggs rom-com comedy vibe with a New Orleans escapade, while also dealing with the fact that a viral challenge meme has already impacted in a way that may be more pervasive than the reach of any traditional music video in this Social Media Age.
And while you enjoy the ride, keep an eye out for some guest star appearances and an end credit compliation of some of the more epic Challenge clips.
