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WATCH IT: Spiritualized "Hey Jane" (AG Rojas, dir.)

Think it's hard out there for a pimp? I have a feeling it's nowhere near as hard as it is for the lead character in this devastating video from director AG Rojas. The "Jane" in this case — note: Why are rock n' roll Janes always in bad circumstances? —  is a trans person, existing on the margins of society and supporting a son by dancing and hooking. There's nudity here, but it's really the violence and the ending sequence that makes me recommend you approach it with caution. Because this brutal little film makes "Turn The Page" seem like "Tip Drill."

WATCH IT: Electric Guest "American Daydream" (Jorma Taccone, dir.)

The vocalist for Electric Guest is Asa Taccone, and he looks familiar because his brother is Jorma — famous for being on boats and pants soiling for SNL/Lonely Island. With that pedigree, this video may at first seem oddly downbeat and not obviously funny. It starts out seeming to be about savage jealousy at a party, but as things play out, it becomes clear that a serious jonesing for accessories of all kinds is the cause. And in my mind, watching the singer attack people for their scarves and ironically cool fur hats is really funny - and possibly a commentary on materialism as it applies to our American Daydream.

WATCH IT: Calvin Harris "Bounce" (Vincent Haycock + AG Rojas, dir.)

This day in the life of a hipster screw-up is much more beautiful than it has any right to be. Lost in the music after getting dumped by his girl, our manic hero skitters across Las Vegas, bouncing from one experience and emotion to another, running the gamut from love to hate to sex and absolute abandon and onward to the final crash . (Kind of NSFW toward the end, but so it goes) --> watch "Bounce"

WATCH IT: Duck Sauce "Barbra Streisand" (SoMe, dir.)

Even if Barbra Streisand herslef doesn't make an appearance in this discofied ode to her royal babness, the DJ duo Duck Sauce — A-Trak and Armand Van Helden — wrangle up a ton of music celebs to more than compensate as the directing team SoMe explore the sexier streets of NYC. Look for cameos from Kanye West, Santigold, Ezra Koenig of Vampire Weekend, DJ Premiere, Pharrell, Chromeo and, yes, a Barbra impersonator prattling on about something or other. --> watch "Barbra Streisand"

WATCH IT: Chromeo "Don't Turn The Lights On" (Keith Schofield, dir.)

Director Keith Schofield takes the TV/animation concept of "By The Lights Of Their Eyes," in which characters eyes (and sometimes teeth) are always visible when it's pitch black to some absurd extremes in this new Chromeo video. When the lights go out, the eyes light up in a variety of maniacal stares; When the lights come back on, we're confronted with something unexpected, to say the least. The gags get increasingly elaborate as the song progresses, culminating in a literally eye-popping (sorry) L.A. walkabout. --> watch "Don't Turn The Lights On"