WATCH IT: Cool Kids "Bundle Up" (BBGun, dir.)

Cool Kids + "Bundle Up" =Wintery video. Right? Well, maybe, only if you take that obvious brainstorm and turn it into something else like in this video directed by BBGun. Played-out "brrr, it's cold in here" imagery gets broken up by faux-rockumentary clips that poke fun at the often times pompous, yet ultimately lame crap that passes as (commercial) art. --> watch "Bundle Up"

Cool Kids "Bundle Up" (Green Label Sound)
BBGun, directors | Rachel Morgan, Dan Erdman, producers | Partizan, production co | Alex Bergman, DP | Maxim Bohichik, editor | Mark Kelly, assistant director | Toby Burns, writer