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Ariana Grande "brighter days ahead" (Christian Breslauer, Ariana Grande, dir.)

Being that we've reached the attention span stage where music videos tend to no longer be referred to as "short form," it's good to see a superstar deliver an actual long form in the shape of this ambiitous sci-fi short MV film co-directed by Ariana Grande and frequent collaborator Christian Breslauer, delving into themes of memory, aging, and much more.

Drake "Nokia" (Theo Skudra, dir.)

The OVO-branded IMAX iintro is no joke: This sleek b/w clip proudly representing Toronto — including an appearance by fellow hometown hero Shai Gilgeous-Alexander, who plays point guard  for the NBA's Oklahoma City Thunder — was shot 65mm using IMAX cameras and premiered at one of their local screens.

SXSW Music Video Winners

Congrats to director Maceo Frost who won the Music Video Competition at this year's SXSW Festival for the Biji "Zigidi" Clip.

“A high gear, zip-zooming piece of visual whiplash, this music video wowed us with its epic Kurdish setting and wholly unpredictable framework. The drifting and stunt work is very impressive, but it reaches next level heights with its narrative design and cultural reflections (not to mention the eagle cam). Simultaneously playful and resonant, it’s a testament to the grand potential of the music video medium.”

Also, receiving a Special Jury Award was Sarah Klang - 'Other Girls' directed by Rose Bush and Kirsten Bode

“One of the most difficult accomplishments of short-form filmmaking is creating a convincing character arc. This video gives us an honest, dynamic, and ultimately surprising look at its central character, all in less than three and a half minutes. The impressive shorthand is marked by poignant direction and a pitch-perfect performance. Most feature films can’t pull off characters this rich.”

The Jury for SXSW consisted of: Britt Daniel, co-founder Spoon; Alexis Hodoyán-Gastélum, music editor, Remezcla; Bryan Younce, producer and Executive Vice President of Video & Content Production, Columbia Records.

The Audience Award went to  A$AP Rocky - 'Tailor Swif' - Directors/Screenwriters: Vania Heymann, Gal Muggia