It's the little things that make Grimes compelling: There she is in what looks like a Fantasy set-up, complete with sword and a mini-Stonehedge background, yet she's wearing what looks like a pair of Flip-Flops. So, don't try to parse this video — directed by Roco-Prime aka Claire "Grimes" Boucher and brother Mac Boucher — for "meaning," unless you're really high or hypnotized. Instead I suggest you see this as a unique spin on the Madonna model — circa "Frozen," to be specific — with enough charisma to make it work.
