I'm not one to shed a tear for any youngster cruising down Sunset in a Mercedes convertible, but the girl in this video has got it bad. She's in throes of a breakdown as she waits/hopes for a phone call from Simple Plan singer Pierre Bouvier. Hallucinations set in and she starts seeing Pierre everywhere she looks: The advertisements all have Pierre. The parking valet is Pierre. Even the blogger with purple hair is Pierre (Hilton). Pierre is everywhere, except for her cellphone's caller ID display. That sense of ubiquity is not so imaginary, however: The restyled and even poppier than before Canadian rockers seem to be covering all their bases as they set up the February release of their new self-titled album. Yesterday included promo stops on MTV's TRL and Fuse's The Sauce, while the aforementioned kowtow to Perez Hilton has also reaped the expected reward. --> watch "When I'm Gone"
Simple Plan "When I'm Gone" (Atlantic)
Frank Borin, director/editor | Ari Weiner, producer | Shadow Screen, production co | Yell Productions, rep | Michael Pescasio, DP | 20 Twenty, vfx
