Paolo Nutini "Iron Sky" (Daniel Wolfe, dir.)

Opiated masses on the verge of destruction and despair, under the watchful eye of a Panopticon and separated from the leaders of the pleasure class. A horrible, dystopian future filled largely with anguish, pain, madness and death. But even a simple barber confused to be a dictator can see that there's always hope and something to fight more.

"Iron Sky" is maybe the best sci-fi masterpiece you see this year, and likely the shortest, as it delivers epicness and emotion on a scale far beyond the scope of a "normal" music video. 

Ella Eyre "If I Go" (Henry Scholfield, dir.)

Here's a perfect example of using in-camera tricks to create the illusion of zero gravity...

Henry Schofield, director:

"-So the ceiling is the floor? - Yes... No... First the floor is the wall then the floor will be the floor... 

The concept itself threw up a lot of technical challenges and no less in the semantics of which way is up, at what point and for whom. 

Christina Perri "Burning Gold" (Jay Martin, dir.)

"Burning Gold" is one of those sneaky videos that lets a highly individual pop star try on some more traditional glam styles in the name of a narrative, and then throw it all away to maintain her core image and edge. In this case it's a spin on the Dreamgirls dynamic with Christina Perri getting plucked from a bar and made into a starlet. All is fabulous and glammy, until she realizes that her mentor/lover has moved onto the next one and she's ready to get back to the basics in a fiery conclusion.