It's like a booty arms race, and JLo ain't giving up her throne without a fight. Here's a teaser for what she's got cooking with Iggy Azalea and director Hype Williams. It's safe for work, but damn... Get ready for this to be very big.

PS: none of the above is intended as puns...

This likely isn't what you think of when you think "dance video" but damned if it isn't a great example of how to make it work with its own off-kilter rhythm. Essentially an exploration piece, we encounter what could be a lost tribe living in a forgotten place, communing with one another through hypnotic movement and physical contact.

This factoid came across the transom today:

Youtube has paid Rick Astley only $12 for his hit song "Never Gonna Give You Up" despite the video having almost 100,000,000 views.

— What The F*** Facts (@WhatTheFFacts) September 3, 2014

I don't know how factual that "fact" is (ed: research is old media), but I do know the general math and, yes, $12 seems quite low for ad revenue for 100 million views.

Except, what if 99,999,999 of those views were Rick Roll memes that obnoxious users created via their own rogue uploads? Then it seems like a pretty good chunk of change. And the only ones to blame for Rick's lack of royalties are ones who ran up that view count all in the name of a bad joke. 

Or maybe Rick Astley has a really crappy deal. Or learned the hard way that it's good to own your copyrights and write your own songs. Or maybe the math here is just totally wrong —  there's a 2010 Register article that quotes the $12 performance royalty in regards to its then 39 million plays, which means updating is in order. Or, maybe the answer is really complex and murky and really, wouldn't you rather just dance to a sweet '80s jam?

What good is you virtual reality headset if you don't have something cool to explore? And shouldn't that something cool be music videos?

Wouldn't you love to wander, even virtually, through an amazing music video world — like maybe OK Go "The Writing's On The Wall", or maybe even Motley Crue "Girls Girls Girls" (same on you)?

It ain't elevator music and it certainly ain't an ordinary elevator. And make sure you stay tuned to the end if you want to see how they made this ingenious one-shot video.

Remember when we were all worried about the Great Bath Salt Menace of Summer 2012? Zombified tweekers feasting on flesh and soap, or whatever the hell it was all about. Now we have bigger, realer worries: beheadings, ebola, naked photos of famous people on the Internet. But, flash to that first wave of Bath Salt Panic as you watch what's essentially an homage to the Spike Jonze x Wax "California" model: A slow motion chase, but in this case we have homeless drug addicts and the fire is contained to a lighter. I don't know who Travis Hayes is, or who these people are — shit, I don't even really know what bath salts are — and I will admit that there's a tinge of trustafarian slumming to the video concept, but there's also something ludicrously beautiful in watching what could be a :30 second segment from a lesser Miami Vice episode slowed down and played out like a graceful ballet.