Here's a way to make the most out of one location, but keep in mind it involves some of the most thrilling and impossible camera moves you've ever seen as we see whether this will be the song to save Labrinth's life.

Adventure Time fans have known for a while that balloon music is the future, but now everyone else can get on the bandwagon via a clever stunt where Andrew Huang — no, not the director Andrew Thomas Huang — plays "99 Red Balloons" with balloons. 

All week we'll be reprinting The 405's music video series Loud Visionaries Week, focusing on the new wave of music video directors and creatives.

LOUD VISIONARIES: Young Replicant

Creating the kind of music videos to make the darker fans of Fantasia proud, The 405 caught up with LA based director Alex Takacs, known best by his moniker Young Replicant. Thoughtful and subtle, with a flair for the supernatural streaks in everyday life, Alex's work with The xx, Lorde, M83, and Bonobo instills a deeply atmospheric and haunting visual feast to accompany the sounds of each artist.

405: Can you break down your influences growing up?

Young Replicant: I credit my a particular shelf of my family's library for having made a strong early impression. There was a huge back catalogue of Cinefex magazines from the eighties to the early 2000s. Each issue had detailed breakdowns of the most effects heavy movies at the time so it spanned from animatronics and trick photography to the birth of serious CGI. I'm not as big on special effects in my work these days but the write-ups gave me perspective on how complex visual ideas and problems were solved. Next to the Cinefexes was the original uncensored Ghost in a Shell, some random volumes of Akira, a massive copy of H.R. Giger's Nercronomicon, a hardbound book on alchemy, and '90s cyberpunk comics. I spent a lot of time with those.

Another big part of my childhood was this amazing video store on La Brea called Rocket Video. It was my first taste of Ray Harryhousen, the original Godzilla movies, Terry Gilliam. My first David Lynch experience was when they played Dune on the jumbo TV. I remember looking up from the kids section to see the Bene Geserit crying tears of blood because they don't have enough body moisture. By the time I was old enough to really appreciate Rocket Video it had moved across the street to a smaller location and then eventually went out of business. They replaced it with a dog hotel.

405: Formal education vs. School of Hard Knocks?

YR: I'm technically a film school reject turned advocate of a non-film school education, so there's some bias when I say hard knocks. But I'd be surprised if there are many directors working in music videos who would argue otherwise. My experience has always been that school is what you make of it —  a 100k undergrad program with an extensive alumni network is not going to make someone a filmmaker if it's not in them already. I think it's just as important for filmmakers to be dipping into art theory, design, history, and psychology.

405: How did you engineer your first big break?

YR: In 2008 M83 had a music video competition on youtube where people made their own videos and posted them — an early experiment in crowdsourcing that I doubt would be as well received nowadays. It was my first year of college and it was a exciting excuse to make something. I rounded up some friends and we made the video that ended up winning. It didn't lead to big things straight away, but it broke the ice. I actually know a few other great directors who got started with that competition.

405: How does each idea take shape for you now - whats the osmosis process / do you have any consistent forms of inspiration?

YR: I have a loose ritual that I follow but since each project is different, the research process tends to take on a life of it's own after a while. I write by hand, type, play the song over lots of different visuals. I try to avoid digging too deeply into an artist's online persona because it can generate a long list of don'ts, conditions and things to avoid. For me, it's important to find ways to bypass self censorship and cynicism.

Verbalizing is also a really big part of my process — I feel like there's something that happens to your train of thought when you're speaking versus when you're mulling things over in silence. While the monkey part of your brain is preoccupied with stringing together crude mouth sounds, the rest of your mind is doing all kinds of unconscious work. It's like when you catch yourself in the middle of a sentence and your not sure what you're gonna say next but it just spills out anyway. There's a voice emanating from an inner blind spot and its bound to have some good ideas.

405: Bonobo's 'First Fires' is such an enduring piece, and it really complements the Lorde video by being an interesting counterpoint. What is it you're working on now?

YR: Thanks. I've got a couple narrative projects developing, a new music video and short documentary about house music in Los Angeles.

405: Kan Wakan's 'Like I Need You' featured fantastic hints of a narrative beneath the performance elements.

YR: The band and I were close to working together a couple times so it was fun to finally get the chance. We shot the video over two nights around the docks in San Pedro. I wanted play with genre a bit and build an underworld that hadn't necessarily been seen before.

Written and Interview conducted by ELSA BISHOP. First published in longer form on The 405 and appearing here with permission.

The barometer of success for hitchhiking is not getting murdered, so consider Hoodie Allen a huge winner as he manages to survive several odd pick-ups and get the girl in the end.

This isn't the first time that a commercial shared the same creative DNA as music video — in fact, it's not even the first time for Apple, which had a similar issue with an advertisement that was close to a Postal Service video — and we've all by now lost count about how many music videos were clear homages or recreations of creative stuff from other media.

Amongst many things revealed at Apple's product launch this week, was a new iPhone and a promo spot for it that plays with perspective illusions — quite similar to the OK Go "The Writings On The Wall" video and created by the same production/creative team. Adding fuel to the fire is OK Go band manager Andy Schoun can cite specific conversations between the band and Apple about partnering on that video.

The most interesting thing to me — we've been over the legality and ethical issues about stuff like this before — is this is a hint at how dominant Apple is worldwide. OK Go's video has 10 million views and tons of press and even an MTV VMA, but that must pale in comparison to the marketing reach Apple has via all its platforms and advertising budgets. If it didn't, then there's no way they'd risk being second to a great idea — although you could claim that Apple's genius is not being the first to do something, but to be the best at doing something.

PS: Why has no music video ripped off this great Honda Perspectives ad from last year?

A Fruit Loop bath and a cruise around town with your inflatable sex doll? Welcome to the weird, low-fi good times of new slacker hero Only Real.

All week we'll be reprinting The 405's music video series Loud Visionaries Week. Yesterday was all about Hiro Murai, but today they shine the light on Edward John Drake .The 405 presents their Loud Visionaries series focusing on the new wave of music video directors and creatives.

LOUD VISIONARIES: Dave Ma, director:

Dave Ma has found his feet, and they're currently buried deep in the world of enigmatic visuals and subtle camera work. The man is aware of what makes us tick, aware of who is, and is certainly aware of how he can translate all that into beautiful filmmaking. Bastille loves him, Flight Facilities came back for seconds... things are looking good for citizen-of-the-world Dave 'probably watching porn' Ma.

read on for the interview...