WATCH IT: LMFAO "Sorry For The Party Rocking" (Mickey Finnegan, dir.)

I don't think LMFAO is sorry for anything, least of all the Party Rocking (in the house, or otherwise). But that shamelessness is what's made them one of the most recognizable pop brands of the day and this video serves to further create that LMFAO universe, bringing back song snippets, characters, product placements and styles from their previous hits. It also subtetly (who am I kidding, ain't nothing subtle here) suggests the group as a modern day Kid N Play, as they recreate that earlier crossover pop/rap duo's big screen hit House Party. What's next, a Saturday morning cartoon? --> watch "Sorry For The Party Rocking"

Logo_labudaRockhard LMFAO
"Sorry For The Party Rocking" (Interscope)

Mickey Finnegan, director | Melissa Ciampa, producer | Rockhard, production co | Labuda Management, rep | Crash, DP | Anthony Chirco, editor | Nicole Acacio, exec. producer | Nicole Ehrlich, commissioner

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