Life for most rock n' roll bands is not much more than a series of dull moments. And like in The Shining, that boredom and isolation can easily lead to insanity. So, instead of just sitting around, The Willowz start sorting M&Ms, trashing rooms, building sugarcube castles, clapping on, clapping off, burning matches, lifting latches, etc, etc. Director Ace Norton explains the inspiration and how this video is really a quest to find the majesty in the mundane.
Ace Norton, director: "The video is about making the little, normally insignificant moments in life seem really epic and important. It's also about what we do when we lose our mind. When I lose my mind I do stupid stuff, so this video is about doing a whole lot of stupid stuff. But when juxtaposed against the tone of the song, the images take on an entirely new meaning; Its turns into this weird psychedelic, mystical adventure.
It was largely inspired by my own boredom. At times, I'll catch myself doing really silly things like rubbing my eyes until I see light spots or vegging out on a couch with an airplane pillow around my neck. I thought if i captured that, it could make cool video.
The budget was $3,000, which sounds tiny, but it gave us the freedom to shoot things our own way with good friends. We filmed most of it in my producer's garage and in a slew of houses that belonged to close friends and family."
--> watch "Evil Son"
The Willowz "Evil Son" (Dim Mak)
Ace Norton, director | Charles Spano, producer | Partizan, production co | Ross Reige, DP | David Michalson/Ingenuity Engine, editor
