Ideomotor is an indiepop duo formed in 2014 hailing from Helsinki, Finland. Taking flavourful aspects of rock, pop, indie & electro -music, Ideomotor is pushing the boundaries of genres. Influences of 80’s synthpop, 90s rock and modern sounds translate into tunes that range from sweet melodic, to the dark & haunting corners of electro-infused pop and rock. Their new single for “The Gutter” is the perfect encapsulation of these influences and it is delivered in a stunning, minimalist video of beauty.
“The Gutter” is a video that is dramatic in a simplistic and engaging way. The black and white video is anchored by shots of the group performing against a bare white back background. In between these shots is a story of a young woman in the darkness of the city nights. Her loneliness pushes her into the hands of an abusive relationship, which ultimately leaves her more isolated than she was before.
