Rihanna "What Now" (Jeff Nicholas, Jonathan Craven, Darren Craig, dir.)

By Steven Gottlieb on November 15, 2013 @ 8:41am PST | Comments (1)

Rihanna - What Now (Official)

Even though "What Now" was shot in Thai, there's not a trace of that to be found in the final video. Instead, the Uprising Creative team of Jeff Nicholas, Jonathan Craven and Darren Craig keep things indoors and controlled and beautiful, using a series of motifs — including the double-exposure body shots they unveiled in Justin Timberlake's "Tunnel Vision" — that play upon the song's theme of seeing through the illusions. 

Rihanna
,
Artist
What Now,
Song
Jeff Nicholas, Jonathan Craven, Darren Craig
,
Director
The Uprising Creative
,
Production Company
Sing Howe Yam
,
Director of Photography

Comments

Ronald H Reid Jr's picture
just stunning !!!!! check out my videos www.RonaldReidFilms.com

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